I work with interconnected workflows, domain rules, large amounts of data and years of accumulated product decisions.
My job is to make that complexity usable without simplifying away what the product actually needs to do.
Nielsen Norman Group UX Certified; courses with Bruce “Tog” Tognazzini, Sarah Gibbons, Raluca Budiu and Kate Kaplan ↓
Products grow feature by feature. Over time, workflows become inconsistent, patterns diverge and everyday tasks get harder than they need to be.
I help bring the experience back together — gradually improving workflows, interactions and design patterns without breaking what existing users already rely on.
You already have a product, design logic and people who know the domain. What you need is experienced design capacity.
I can take ownership of a product area, work within the system you already have and collaborate directly with product and engineering without adding management overhead.
An idea, prototype or early product comes with a lot of assumptions.
I combine research and product design to identify the important ones, test them with the right users and turn what we learn into a stronger product direction.
Client work involves sensitive results, data and process insights, so the details stay out of public view, out of respect for clients and partners. Ask, and I’ll send case studies that fit what you’re working on or go through them with you on a call.
Request case studies →Turning regulatory data into a tool analysts could actually work with.
Research and interaction design for a specialist analytical product built around complex European insurance regulatory data — moving it from an admin-like interface toward a purpose-built working environment.
Growing a travel app into a platform for travellers, local businesses and destination organisations.
I led product design across consumer, merchant and business experiences as Brightr grew into a platform serving destination marketing organizations across the U.S., with partnerships in 13 states, 5,000+ businesses and $300K+ in GMV.
Building a medical publishing platform from scratch.
Authors work behind hospital firewalls, network restrictions and corporate subscriptions, from PDFs, Quark files and pre-print assets; we merged it all into one system where they publish and update instantly. Readers get Web, iOS and Android apps built for medical use, serving leading publications in Canada and Switzerland.
Play with the reader’s UI ↗A tool I built
A notepad calculator for iPhone, iPad and Mac. Type it like you’d say it: percentages, units, dates and currencies just work, and every line gets its answer.
phrasecalc.com ↗iPhone, iPad and Mac
I originally studied systems analysis and applied mathematics at Zaporizhzhia Polytechnic, which probably explains some of my attraction to products with complicated logic.
I’ve also spent seven years teaching practical product design and research, working with more than 1,000 practitioners through corporate programs for PrivatBank, Nova Poshta, Kyiv Digital, PandaDoc and others. In 2023, I spoke at HCI International in Copenhagen.
Alongside product work, I’m doing PhD research into how digital product designers develop professional competency.
Teaching, it turns out, is one of the best pressure tests for thinking: explaining something to a thousand people forces you to actually understand it.
Nielsen Norman Group
Zaporizhzhia Polytechnic National University